About Us

WE ARE a group of 500+ amazing women of all ages and backgrounds in Wilmington and the surrounding areas. What defines us is our love and dedication to MOVE through a variety of athletic adventures and MOTIVATE each other to try new things all while GIVING back and making a difference in our local community together. We are volunteers, tennis players, walkers, triathletes, runners, paddlers, yogis, cheerleaders, bikers, swimmers, boot-campers, pilates lovers, surfers and more! Together with over 40 of our very generous corporate sponsorships, we have been able to provide over $85,000 and countless volunteer hours to 9 New Hanover local charities to date.

500+ Women Involved

40+ Sponsors

$85,000+ Donated

Board of Directors

Eliza Blackwell

President and Founder

What started out as a dare to do a triathlon in 2010 has turned into a passion of motivating others and giving back to select local charities annually. She has found that through exercise and sweat you can also change lives and build confidence within others. When she’s not working out with friends, raising money or volunteering with our charity, Eliza is devoted to her 3 kids and husband John. She is very involved volunteering in the community and the kids schools, lives to cheer on the UNC Tarheels, enjoys cooking, gardening, entertaining and loves to be anywhere on the water!

Eliza Blackwell

“Life is like riding a bike. To keep your balance, you must keep moving.” – Albert Einstein

Jane Ellison

VP & Treasurer

Jane and her husband Lucien are the proud parents of 3 active boys. After school and on the weekends, Jane can be found with her family, usually on a soccer field or basketball
court. Having worked for years as a Registered Nurse before her children were born, Jane now works with her husband at Ellison Building Company and serves on the Board of the Pink Ladies, Camp Schreiber foundation, Friends School of Wilmington PTO, UNC Next-Gen Committee, and UNC Women’s Leadership Council.

During a bike ride early one summer morning in 2011, Eliza unveiled her idea of forming an official Pink Ladies Team. Jane’s fire was lit once again, inspired to support, motivate, and encourage other women in their knowledge of triathlon. What a win to be supported, motivated, and encouraged and to help give back to our community at the same time. Jane is in it for the long haul- to stay fit, set an example for her children, keep healthy for her family and friends, and enjoy her time with her girlfriends serving our community.

Jane Ellison

“You must be the change you wish to see in the world.” - Ghandi

Elizabeth Hinshaw

Charitable Liaison & Secretary

Having grown up in Whiteville, NC, Elizabeth discovered her passion for running as a young girl, logging countless miles down the small town streets with her Dad.  She was active in sports throughout high school and continued to run throughout her college days at UNC-CH.  It wasn’t until she entered physical therapy school that she decided to tackle her first marathon.  She ran the Chicago Marathon in 1998 and was hooked!  She has run 10 marathons since, and celebrated her 40th birthday while running her third Boston Marathon in 2014.  Triathlons were Elizabeth’s next challenge and though she’s not much for swimming, she has completed 5 Half-Ironman races and competed in two full Ironman’s.  Though Elizabeth still occasionally participates in races, her real love is getting outdoors and exercising with family and friends (and her sweet labradoodle, Camden).  Her focus is on her family – raising two teenage sons, Will (13) and Davis (11) with her wonderful husband and best friend, Todd.  She loves to volunteer at her son’s schools, is very active in her church and community bible studies, and currently works 20 hours/week as a physical therapist, specializing in oncology and lymphedema.

Elizabeth Hinshaw

"Let us run with perseverance the race marked out for us" Hebrews 12:1

Since 2010 we have been an “informal” group of ladies dedicated to empowering each other to MOVE, MOTIVATE and GIVE. 2012 was our inaugural year becoming a 501 (c) (3) non-profit. THE PINK LADIES is a tax-exempt, publicly supported, charitable organization as described in section 501 (c)(3) of the Internal Revenue Code. Accordingly, all contributions or gifts to THE PINK LADIES are tax-deductible.
Tax ID 45-3836971